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Research papers

TV viewing survey and forecast

The advertiser's concern is to maximize the profitability of his advertising investment. Television tine slot selection several months before actual airing of a campaign is made difficult and uncertain due to quick fluctuations in the audiences. This...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Ghislaine De Cagny, Yves-Charles Quéroix
August 1, 1981
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Citation

De Cagny and Quéroix (1981a, August 01). TV viewing survey and forecast. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/tv-viewing-survey-and-forecast


Research papers

Video Questionnaire© (French)

CFRO (GSI), with the assistance of the Direction Generals des Telecommunications (DGT) has decided to test, on the implementation of the TELETEL experiment, the administration of "general public questionnaires" through telematics. This application,...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Jean-Paul Almetti, Michel Bertoux
August 1, 1981
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Citation

Almetti and Bertoux (1981a, August 01). Video Questionnaire© (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/video-questionnaire-french--2126


Research papers

TV viewing survey and forecast (French)

The advertiser's concern is to maximize the profitability of his advertising investment. Television tine slot selection several months before actual airing of a campaign is made difficult and uncertain due to quick fluctuations in the audiences. This...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Yves-Charles Quéroix, Ghislaine De Cagny
August 1, 1981
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Citation

Quéroix and De Cagny (1981a, August 01). TV viewing survey and forecast (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/tv-viewing-survey-and-forecast-french-


Research papers

Tracking the elusive innovator

This study created and implemented a new method for locating and profiling innovative consumers. The innovators were identified as such by virtue of ownership of products warranted or given status as innovations by the consumer sample researched....

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Author: Emma Auer
May 1, 1981
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Citation

Auer, E. (1981a, May 01). Tracking the elusive innovator. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/tracking-the-elusive-innovator


Research papers

What is the short-term effect of advertising?

This paper describes the new methods of analysis which were developed to isolate this relationship in such a way that it is not contaminated by spurious variables. Nine of the product fields covered by the diary have been studied: washing powders,...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Colin McDonald
June 15, 1980
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Citation

McDonald, C. (1980a, June 15). What is the short-term effect of advertising? . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-is-the-short-term-effect-of-advertising-


Research papers

Advertising, promotion and medical detailing

The basic concept of the method consists in merging together all of a company’s data available on a sample of panel doctors. The data covers, first the drug and qualities prescribed by the panel, next the dates of the marketing actions performed...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Jean-Mathieu Paoli
June 15, 1980
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Citation

Paoli, J. (1980a, June 15). Advertising, promotion and medical detailing . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/advertising-promotion-and-medical-detailing-


Research papers

A method of quantitative comparison of regional markets

Traditionally, classificatory economic research has adopted two main approaches: - Heuristic, which is based on the assumptions, the knowledge and the intuition of experts, and; -Mathematical, which is based on formalised models, usually of a...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Andrey A. Goriatchev, S. A. Redkozubov
June 15, 1979
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Citation

Goriatchev and Redkozubov (1979a, June 15). A method of quantitative comparison of regional markets. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-method-of-quantitative-comparison-of-regional-markets


Research papers

New methods of telephone interviewing A&S/CATI

In recent years in the United States, we have witnessed rapid growth in the use of telephone interviewing in survey research. A major element of this growth has been the substitution of telephone inter- view procedures for the (apparently) more...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Irving Roshwalb, Leonard Spector, Albert Madansky
June 15, 1979
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Citation

Roshwalb, Spector and Madansky (1979a, June 15). New methods of telephone interviewing A&S/CATI. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/new-methods-of-telephone-interviewing-a-s-cati


Case studies

Parallel views regarding the case of an East-West industrial cooperation

The case study summarizes the basic conceptions, advantages, risks and most important facts of the cooperation of ICI and a Hungarian company, TVM. After stressing the importance and sketching the types of international industrial cooperations, the...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: P. S. Ellis, Gábor Hoványi
September 1, 1978
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Citation

Ellis and Hoványi (1978a, September 01). Parallel views regarding the case of an East-West industrial cooperation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/parallel-views-regarding-the-case-of-an-east-west-industrial-cooperation